“You can’t drink a label or a price tag or anyone else’s palate.” How often have my friends and tasting companions heard me utter those exact words? More times than they care to remember, I’m sure. And all this time I thought they were reaching for another bottle of wine simply because they liked it, and not to inoculate themselves from my redundancy. Well, to that I say “some things are worth repeating.” Wine snobs buy wines to impress other people, wine lovers buy wines they and their friends like to drink. The former is about status and insecurity, the latter about sharing and partaking in the best that life has to offer. Surely, what appeals to one may not have that same appeal to another. So, to thy own palate be true. Yet, who can deny the existence of a true quality factor in wine? Some wine as food for thought.