A recent study conducted by Heriot Watt University in Edinburgh, Scotland has found that certain styles of wine are perceived to taste better depending upon the style of music played in the background. Four different types of music were played ("powerful & heavy", "subtle & refined", "zingy & refreshing", and "mellow & soft") to 250 students who were given red and white wines to judge. The researchers found that Chardonnay was rated 26% more "mellow & soft" when accompanied by that style of music, and 40% more "zingy & refreshing" when paired with that type of music. Cabernet Sauvignon was affected 25% by "mellow & soft" music and 60% by music considered "heavy & powerful". It is believed that these findings are due to what is known in psychology as "cognitive priming theory", in which the brain becomes predisposed to interpret the wine in a certain way due to the music setting the stage. Perhaps we'll be seeing suggested musical accompaniments joining cuisine recommendations on wine labels in the future!